How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing
by
Shigetaka Komori
Language: English
Release Date: April 13, 2015
In 2000, photographic film products made up 60% of Fujifilm’s sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong. What happened? What did Fujifilm do?...