Sheila Mello: 1 book

Book cover of Value Innovation Portfolio Management

Value Innovation Portfolio Management

Achieving Double-Digit Growth Through Customer Value

by Sheila Mello
Language: English
Release Date: September 20, 2006

The quest for successful products — and a simple, predictable way to determine in advance which products will be successful — is a core concern of all companies. Most firms use financial projections to select the best portfolio of products in which to invest their limited human and capital resources...
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