Shalini Shankar: 3 books

Desi Land is Shalini Shankar’s lively ethnographic account of South Asian American teen culture during the Silicon Valley dot-com boom. Shankar focuses on how South Asian Americans, or “Desis,” define and manage what it means to be successful in a place brimming with the promise of technology....

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los...

An anthropologist uses spelling bees as a lens to examine the unique and diverse traits of Generation Z--and why they are destined for success At first glance, Generation Z (youth born after 1997) seems to be made up of anxious overachievers, hounded by Tiger Moms and constantly tracked on...