Severin Dennhardt: 1 book
User-Generated Content and its Impact on Branding
How Users and Communities Create and Manage Brands in Social Media
Language: English
Release Date: September 24, 2013
The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows that social media and...
