Seth Kinnett: 1 book

Book cover of How to Win at CRM

How to Win at CRM

Strategy, Implementation, Management

by Seth Kinnett
Language: English
Release Date: July 28, 2017

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing...
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