Seth Goldman: 2 books

Book cover of Mission in a Bottle

Mission in a Bottle

The Honest Guide to Doing Business Differently--and Succeeding

by Seth Goldman, Barry Nalebuff
Language: English
Release Date: September 3, 2013

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about...
Book cover of The Obama Effect

The Obama Effect

How the 2008 Campaign Changed White Racial Attitudes

by Seth K. Goldman, Diana C. Mutz
Language: English
Release Date: May 31, 2014

Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’s politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did...
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy