Seth Godin: 31 books
The Dip
A Little Book That Teaches You When to Quit (and When to Stick)
Language: English
Release Date: May 10, 2007
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit...
Questo è il marketing
Non puoi essere visto finché non impari a vedere
Language: Italian
Release Date: February 5, 2019
Oggi Seth Godin racchiude il cuore della sua visione in un manifesto. "Il marketing è tutto intorno a noi" dice Godin "ed è ora di farne un uso migliore." È ora di smetterla di usare i consumatori per risolvere i problemi della propria azienda e di cominciare a usare il marketing...
Poke The Box
When Was the Last Time You Did Something for the First Time?
Language: English
Release Date: September 15, 2015
"A one-two punch! Half kick in the ass, half cheerleading encouragement."
—Steven Pressfield, author of The War of Art
If you are happy being just a dreamer, perhaps you don’t need this book.
If you’re enjoying the status quo, don’t even consider reading this book.
If...
by Seth Godin
Language: Spanish
Release Date: March 28, 2012
Language: Spanish
Release Date: March 28, 2012
La revolución industrial se construyó sobre una premisa fundamental: hacer que la mano de obra fuera prescindible y fácilmente sustituible. La muerte de la industria manufacturera y la entrada en el mundo digital ha permitido que surja una nueva figura, la de los “ejes”, aquellas personas imprescindibles...
by Seth Godin
Language: English
Release Date: November 17, 2011
Language: English
Release Date: November 17, 2011
Here are 30 ideas for making a different in a world that needs you from New York Times bestselling author Seth Godin.
La vaca púrpura
Diferénciate para transformar tu negocio
Language: Spanish
Release Date: March 28, 2012
El mundo está cambiando de forma vertiginosa y, con este, las reglas del marketing. Las cuatro Pes y las viejas prácticas tan bien aprendidas durante años han dejado de funcionar por una sencilla razón: la saturación de los medios y de la mente del consumidor. Para que nuestro producto no se...
by Alan Bennett, Ann Cleeves, Seth Godin
Language: English
Release Date: February 2, 2012
Language: English
Release Date: February 2, 2012
From Alan Bennett's Baffled at a Bookcase, to Lucy Mangan's Library Rules, famous writers tell us all about how libraries are used and why they're important. Tom Holland writes about libraries in the ancient world, while Seth Godin describes what a library will look like in the future. Lionel Shriver...
Il vicolo cieco
Il piccolo libro che vi insegna a comprendere se insistere o rinunciare
Language: Italian
Release Date: September 24, 2018
Un lavoro, un progetto, una relazione: tutto, all'inizio, costituisce un'esperienza eccitante. Poi subentrano i primi ostacoli e, infine, arriva la fase più difficile. Quella in cui non vi divertite più e dovete solo stringere i denti. A quel punto vi domandate se ne vale davvero la pena. Forse...
Todos somos un poco raros
El auge de las comunidades y el fin de lo normal
Language: Spanish
Release Date: September 6, 2016
Durante generaciones los empresarios, políticos y expertos en marketing han articulado sus mensajes hacia la masa y han establecido lo que le debía gustar y lo que tenía que comprar. El mercado de masas era, hasta hace poco, sinónimo de ventas y beneficios.
Pero la realidad hoy es otra:...
Tribus
Necesitamos que TÚ nos lideres
Language: Spanish
Release Date: March 28, 2012
Una tribu es cualquier grupo de personas, muchas o pocas, conectadas unas a otras, a un líder y a una idea. Durante millones de años el ser humano ha formado parte de tribus, bien sea por sus creencias, etnia, ideas políticas o incluso por sus gustos musicales. Forma parte de la naturaleza humana.
Ahora...
We Are All Weird
The Rise of Tribes and the End of Normal
Language: English
Release Date: September 15, 2015
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.
Face it. We’re all weird.
So why are companies...
EVERYONE IS AN EXPERT (about something)
The Search for Meaning Online
Language: English
Release Date: September 14, 2005
THIS BOOK is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence. The paradox, of course, is that the best way to get all these things is by delivering less. This is a book about focus and meaning. Feel free to share it. Copyright holder is licensing this under the Creative Commons license, Attribution 2.5.
這才是行銷
THIS IS MARKETING
Language: Chinese
Release Date: June 1, 2019
專注最小可行市場，贏得目標受眾許可。
從《紫牛》到《部落》， 創新大師賽斯‧高汀融貫行銷思維的最新力作！
♥ 美國亞馬遜銷售排行榜行銷類書籍第一名，滿意度4.5顆星！
♥ 《華爾街日報》暢銷排行榜第一名
♥...
Esto es marketing
No uses el marketing para solucionar los problemas de tu empresa: úsalo para solucionar los problemas de tus clientes
Language: Spanish
Release Date: February 5, 2019
El marketing lleva tanto tiempo entre nosotros que lo damos por hecho. Como el pez que no entiende el agua en el que vive, no vemos lo que realmente está pasando y no nos damos cuenta de cómo nos está cambiando. Ha llegado la hora de hacer algo más. De mejorar las cosas. De provocar el cambio...