Scott Swan: 2 books
Design Thinking
New Product Development Essentials from the PDMA
Language: English
Release Date: September 25, 2015
Develop a more systematic, human-centered, results-oriented thought process
Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials...
Innovation and Product Management
A Holistic and Practical Approach to Uncertainty Reduction
Language: English
Release Date: September 12, 2014
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product...