Scott Erickson: 4 books

Is the systematic destruction of life on earth making you sad?Here’s the book that will turn your frown upside-down!Amy Johnson-Martinez is a bright 14-year-old girl who spontaneously decides to camp in a local wetland to stop its destruction. But she wants to do much more. She wants to save the...

In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive...

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the...

The latest scholarship on the role of hymns in American evangelicalism. Music and song are important parts of worship, and hymns have long played a central role in Protestant cultural history. This book explores the ways in which Protestants have used and continue to use hymns to clarify their identity...