Scott Brinker: 1 book
Hacking Marketing
Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Language: English
Release Date: March 2, 2016
Apply software-inspired management concepts to accelerate modern marketing
In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing...
