Sasha Issenberg: 4 books
Rick Perry and His Eggheads
Inside the Brainiest Political Operation in America, A Sneak Preview from The Victory Lab
Language: English
Release Date: August 23, 2011
A fascinating, never-before-reported look into how Rick Perry, in his 2006 reelection campaign in Texas, had academics conduct real-time experiments to study what makes people vote--revealing a new side of a major politician and a game-changing trend in American politics.
Despite his folksy...
The Victory Lab
The Secret Science of Winning Campaigns
Language: English
Release Date: September 11, 2012
**UPDATED FOR THE 2016 ELECTION
The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.**
Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called...
Outpatients
The Astonishing New World of Medical Tourism
Language: English
Release Date: February 9, 2016
Today more people travel to Hungary for dental care than to any other country in Europe. The fascinating story of how Hungary became Europe's dental chair is a case study in medical tourism, which has become a growing multi-billion-dollar industry - exploding in places as varied as India, Brazil,...
The Sushi Economy
Globalization and the Making of a Modern Delicacy
Language: English
Release Date: May 3, 2007
The highly acclaimed exploration of sushi’s surprising history, global business, and international allure
One generation ago, sushi’s narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of...