Santiago Lopez: 4 books

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual...

As a young boy, Benjamin crosses the Mexican border illegally with his family and winds up on the hard streets of Los Angeles, where he faces trouble both at home and in society. Through his story, South of Good addresses issues such as illegal immigration, gangs, drugs, incarceration and the struggle...

This book describes optical receiver solutions integrated in standard CMOS technology, attaining high-speed short-range transmission within cost-effective constraints.  These techniques support short reach applications, such as local area networks, fiber-to-the-home and multimedia systems in cars...

This book develops voltage-to-frequency converter (VFC) solutions integrated in standard CMOS technology to be used as a part of a microcontroller-based, multisensor interface in the environment of portable applications, particularly within a WSN node.  Coverage includes the total design flow of...