Saiful Islam: 4 books

In order to build strong brand resonance (Keller's Brand Equity Model), a brand has to accomplish its holistic mission on growing both 'HEAD' and 'HEART' sides of the brand. We must shape how customers think (HEAD) and feel (HEART) about your product. A long term engagement or meaningful relationship...

The author examines the dynamics of participation in and welfare impact of integrated aquaculture-agriculture (IAA) value chain by using three-year panel data from indigenous households in the northern and north-western regions of Bangladesh. By different panel estimation methods he analyses the IAA...

Recently, mass arsenic poisoning of groundwater has emerged as a disastrous public health concern in Bangladesh. Apart from hundreds of deaths that have already been reported, 85 million people are estimated to be at high risk of developing deadly arsenicosis symptoms. The severity and extent of arsenicosis...

Drawing upon ethnographic descriptions of three grassroots ethnic organizations, which work for indigenous peoples in promoting economic livelihood, education and strive for social justice, this book investigates the possibilities and challenges of alternative development.