S Sreejesh: 2 books
Business Research Methods
An Applied Orientation
Language: English
Release Date: July 31, 2013
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book...
Mixed Method Research Design
An Application in Consumer-Brand Relationships (CBR)
Language: English
Release Date: November 19, 2013
This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research...