7 Imperatives For Moving Your Customer Experience to the Next Level
by
Colin Shaw, Ryan Hamilton
Language: English
Release Date: August 20, 2016
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.