Russell D Lansbury: 1 book
The Global Korean Motor Industry
The Hyundai Motor Company's Global Strategy
Language: English
Release Date: January 24, 2007
This book examines the experiences of the globalizing Korean automobile industry, with particular focus on the Hyundai Motor Company (HMC), one of the most prominent of the new Korean multinational corporations. It provides an overview of the changing nature of the global automobile industry, before...
