Ronny Max: 1 book
Behavior Analytics in Retail
Measure, Monitor and Predict Employee and Customer Activities to Optimize Store Operations and Profitably, and Enhance the Shopping Experience.
Language: English
Release Date: September 26, 2013
What is the value of a bricks-and-mortar store? As retailers move to a multichannel world where the winners must overcome the challenges of pricing transparency, personalized marketing, and supply chain controls, most sales still occur in the physical site. Behavior Analytics is the science of studying...
