Ron Jacobs: 5 books

Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget,...

1975. America has lost its war in Vietnam and Cambodia. Racially-tinged riots are tearing the city of Boston apart. The politics and counterculture of the 1960s is disintegrating into nothing more than sex, drugs and rock and roll. The Boston Red Sox are on one of their improbable runs toward...

 America has lost its war in Vietnam and Cambodia. Racially-tinged riots are tearing the city of Boston apart. 1973, The politics and counterculture of the 1960s is disintegrating into nothing more than sex, drugs and rock and roll. The Boston Red Sox are on one of their improbable runs toward...

Cultural Sociology: An Introduction is the first dedicated student textbook to address cultural sociology as a legitimate model for sociological thinking and research. Highly renowned authors present a rich overview of major sociological themes and the various empirical applications of cultural sociology. A...

There's a place where love and mistrust are never at peace; where duplicity and deceit are the universal currency. The Co-Conspirator's Tale takes place within this nebulous firmament. There are crimes committed by the police in the name of the law. Excess in the name of revolution. The combination...