Rom Brafman: 3 books
Sway
The Irresistible Pull of Irrational Behavior
Language: English
Release Date: June 3, 2008
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone...
Click
The Forces Behind How We Fully Engage with People, Work, and Everything We Do
Language: English
Release Date: June 8, 2010
You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie.
In a word, you “click.”
From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes...
Succeeding When You're Supposed to Fail
The 6 Enduring Principles of High Achievement
Language: English
Release Date: December 27, 2011
IN COUNTLESS STUDIES, PSYCHOLOGISTS HAVE DISCOVERED A SURPRISING FACT:
For decades they assumed that people who face adversity—a difficult childhood, career turbulence, sudden bouts of bad luck—will succumb to their circumstances. Yet over and over again they found a significant percentage...