Roland Smart: 2 books

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver...

Ecocriticism is a critical approach that focuses on the representation in literature of the non-human elements of the natural world, a method of inquiry that has been largely limited to literature written in English. The aim of Ecocritical Approaches to Literature in French is twofold: to introduce...