The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
by
Rohit Bhargava
Language: English
Release Date: April 25, 2012
How to become a trusted resource for consumers in a society of constant manipulation
People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding...