Rodolphe Durrand: 1 book
From Categories to Categorization
Studies in Sociology, Organizations and Strategy at the Crossroads
Language: English
Release Date: March 28, 2017
Categorization pervades economic life; products, services, firms and industries are continuously being classified by rivals, clients, experts and critics. A stream of research highlighting the importance of market and product categories for organizations and individuals has grown in importance during...
