Robyn Waters: 2 books
The Trendmaster's Guide
Get a Jump on What Your Customer Wants Next
Language: English
Release Date: June 2, 2005
According to Robyn Waters, it’s a myth that trends can only be spotted early by überhip Bohemian types who are ever so much cooler than everyone else.
She ought to know. As Target’s former VP of Trend, Design, and Product Development, Waters helped a dowdy regional discount chain become a...
The Hummer and the Mini
Navigating the Contradictions of the New Trend Landscape
Language: English
Release Date: October 5, 2006
From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy
Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled...