Robyn Haydon: 3 books

Book cover of The Shredder Test: a step-by-step guide to writing winning proposals
by Robyn Haydon
Language: English
Release Date: November 12, 2012

Put yourself in the customers shoes, with dozens of bids, proposals or tender responses to assess. Its a daunting and difficult job. Despite the hours you have spent writing your proposal, its just one among many. What does it take to be successful in this hyper-competitive environment? What will...
Book cover of Value

Value

How to talk about what you do so people want to buy it

by Robyn Haydon
Language: English
Release Date: June 8, 2016

Why is it so hard to win new business? That’s a good question and this book is designed to help you answer it. Value is for people who work in services industries and in services-based professions like human services, professional services, and complex technical services. In order to use your expertise...
Book cover of Winning Again

Winning Again

A retention game plan for your most important contracts and customers

by Robyn Haydon
Language: English
Release Date: June 8, 2016

BEAT INCUMBENCY DISEASE, MAKE COMPETITORS IRRELEVANT & STAY NO. 1 WITH YOUR MOST IMPORTANT CONTRACTS AND CUSTOMERS. When you win business through a formal bid or tender, you will need to retain it that way too. But only about 50% of incumbent contract holders actually keep their contracts when it comes...
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