Robin Luke: 2 books
Creative Marketing: a New Management Philosophy
The Pathway to Market Supremacy
Language: English
Release Date: November 18, 2014
Creative Marketing lifts marketing theory and practice to a higher order,-a third level above Operational and Strategic Marketing. It provides a new mapping structure, rationale, market research methodology and a new unifying philosophical basis. It involves a new and highly proactive approach to...
by Katherine A. Fitzgerald, Luke A.J. O'Neill, Andy J.H. Gearing
Language: English
Release Date: September 3, 2001
Language: English
Release Date: September 3, 2001
Completely revised and expanded, this second edition of The Cytokine FactsBook is the most up-to-date reference manual available for all current well-characterized interleukins, cytokines, and their receptors. An additional 52 cytokines are included, doubling the number of entries from the previous...