Roberto Verganti: 3 books
Overcrowded
Designing Meaningful Products in a World Awash with Ideas
Language: English
Release Date: January 27, 2017
A more powerful innovation, which seeks to discover not how things work but why we need things.
The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders—users or communities. This kind of innovating can be effective...
Design Driven Innovation
Changing the Rules of Competition by Radically Innovating What Things Mean
Language: English
Release Date: August 12, 2009
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical...
by James Utterback, Bengt-Arne Vedin, Eduardo Alvarez;Sten Ekman;Susan Walsh Sanderson;Bruce Tether;Roberto Verganti
Language: English
Release Date: December 1, 2006
Language: English
Release Date: December 1, 2006
When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension of the user. It creates meaning...