Converting Intangible Assets into Tangible Outcomes
by
Robert S. Kaplan, David P. Norton
Language: English
Release Date: December 16, 2003
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization,...