Smarter Decisions, Better Results
by
Thomas H. Davenport, Jeanne G. Harris, Robert Morison
Language: English
Release Date: February 12, 2010
Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.
In their previous...