Robert J Luna: 6 books

Let’s start with what this book is not. This book is not an “introduction to investing” book. Millions of those are out there, and they typically put people to sleep. Therefore, this book is not going to explain: What is a stock? What is a mutual fund? How do you create a family budget? Yada,...

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers...

Unicorns, with their single ivory horn, are elusive and magical creatures of myth. Yet even more elusive are the purple unicorns. First sighted at the Superstars Writing Seminar, their legend has grown year after year until it could only be contained in this anthology. Nineteen storytellers,...

Dragons are creatures of legend. Of magic. Of wisdom, nature, and the power of creation. They have been in every culture and mythology since the beginning of time. Writers are creatures of legend. With magic, wisdom, and the power of creation at their fingertips. They, too, are in every culture...

Fear is primal. Instinctive. Unavoidable. And right now, there is something you fear—and you can feel it. Creeping up behind you. Lurking in the darkness that lives under your bed, or in your closet. A nameless dread. In Undercurrents: An Anthology of What Lies Beneath, twenty-three talented...

Red. The color of blood, of war, of passion—and of a new unicorn herd. A Game of Horns: A Red Unicorn Anthology has gathered 21 original stories about red unicorns from famous and soon-to-be-famous authors, including New York Times best-selling authors Jody Lynn Nye and David Farland. Some...