Robert Henriksson: 1 book
What's there in it for me?
Identifying customer benefits and utilizing the knowledge of customer benefits in marketing and selling
Language: English
Release Date: February 15, 2014
In the early 1980s I heard that a customer always buys the benefit of a product. That made me interested, and I wanted to learn what a customer benefit is. With this knowledge I could probably improve my skills as a salesman and achieve better results. But there was also another interesting question...
