Robert East: 2 books
The Effect of Advertising and Display
Assessing the Evidence
Language: English
Release Date: March 20, 2013
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional...
Consumer Behaviour
Applications in Marketing
Language: English
Release Date: November 10, 2016
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.
The third edition maintains a strong focus...