Robert Bruce: 114 books

An interactive guide to successfully trading in today's markets Mastering the Art of Equity Trading Through Simulation is a guidebook to interactive computer trading simulation designed to provide participants with hands-on experience in making tactical decisions and implementing them in different...

Was the so-called “Reagan Revolution” a disappointment regarding the federal systems of special-interest regulation? Many of that administration's friends as well as its opponents think so. But under what criteria? To what extent? And why? When Ronald Reagan was elected in 1980, the popular belief...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers...

Get the tools you need for effective market research-including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis...

This 3rd edition of the award winning Adaptive Schools Sourcebook provides both a theoretical and practical guide for groups and teams to develop and focus their collaborative energies to improve teaching practices and enhance student-learning outcomes. In five sections: Becoming Adaptive,...

Expanded and updated, this edition of one of the most popular resources for school change now comes with ancillary materials containing 150 facilitation strategies. Placing inquiry at the center of effective change, The Adaptive School gives readers the tools they need to bring about genuine school...

The Technology of Property Rights combines the understanding of institutions and institutional change with a discussion of the latest technologies and their influence on the measurement and monitoring of property rights. The contributors analyze specific applications for fisheries, whales, water quality,...

Scholars from psychology, neuroscience, economics, animal behavior, and evolution describe the latest research on the causes and consequences of overconsumption. Our drive to consume—our desire for food, clothing, smart phones, and megahomes—evolved from our ancestors' drive to survive....

The recent economic crisis in the United States has highlighted a crisis of understanding. In this volume, Bradley C. S. Watson and Joseph Postell bring together some of America's most eminent thinkers on political economy—an increasingly overlooked field wherein political ideas and economic theories...

In this practical guide to designing and delivering interesting and effective presentations for adult audiences, Garmston and Wellman cover the five stages of a presentation and offer tips for executing each one.

Learn to: Make real estate a part of your long-term investment strategy Pick the right properties for profit Spot the best deals on financing Understand the new rules for purchasing properties using SMSFs Become a successful property investor with this user-friendly guide Are you thinking...

Transform Big Data into Insight "In this book, some of Oracle's best engineers and architects explain how you can make use of big data. They'll tell you how you can integrate your existing Oracle solutions with big data systems, using each where appropriate and moving data between them as needed."...

Most American Indian reservations are islands of poverty in a sea of wealth, but they do not have to remain that way. To extract themselves from poverty, Native Americans will have to build on their rich cultural history including familiarity with markets and integrate themselves into modern economies...

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts...