Robert Boog: 2 books

What causes today's average person to buy things? Is there a psychological reason? In other words, does an unconscious mental "trigger" get pulled? These are the questions that author Bob Boog asked himself, and to answer these questions, Boog first divided all the buyers in the world by their...

Is She The One is a love story that takes place in 2011. It involves a hapless real estate agent (Bob) who falls for a strong, beautiful mysterious woman named Sofie who he later learns is really named Roxanne. Instead of being angry about being lied to, Bob finds a woman lying to him a breath of...