Robert A Burgelman: 2 books

Book cover of Becoming Hewlett Packard

Becoming Hewlett Packard

Why Strategic Leadership Matters

by Robert A. Burgelman, Webb McKinney, Philip E. Meza
Language: English
Release Date: November 1, 2016

Bill Hewlett and Dave Packard invented the model of the Silicon Valley start-up and set in motion a process of corporate becoming that made it possible for HP to transform itself six times over the 77 years since its founding in the face of sweeping technological changes that felled most of its competitors...
Book cover of Toward a Political Economy of Culture

Toward a Political Economy of Culture

Capitalism and Communication in the Twenty-First Century

by Marc Bogdanowicz, Jean-Claude Burgelman, Andrew Calabrese
Language: English
Release Date: November 22, 2003

Several of the most important and influential political economists of communication working today explore a rich mix of topics and issues that link work, policy studies, and research and theory about the public sphere to the heritage of political economy. Familiar but still exceedingly important topics...
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