Rick Barrera: 1 book
Overpromise and Overdeliver (Revised Edition)
How to Design and Deliver Extraordinary Customer Experiences
Language: English
Release Date: April 30, 2009
The Wall Street Journal and BusinessWeek bestseller-fully revised and updated
The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion.
Companies like American Girl, Best Buy, and Apple came out of nowhere...
