Richard Telofski: 2 books
Living on a Meme
How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want
Language: English
Release Date: January 31, 2012
Living on a Meme - How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want is about the NGOs and activist groups that engage corporations adversarially and how they use meme to further their anti-corporate agendas. Whats meme?
Say the word as meeeeeem. The dictionary says...
Insidious Competition
The Battle for Meaning and the Corporate Image
Language: English
Release Date: June 17, 2010
The battle for the meaning of your corporate image is on and Richard Telofski explains how you can fight back in todays online world. The battle is being waged in social media by ordinary and not-so-ordinary competition that subtly and insidiously competes for your companys reputation. Discover this...