Richard M S Wilson: 9 books

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector,...

Many enquiries into the state of accounting education/training, undertaken in several countries over the past 40 years, have warned that it must change if it is to be made more relevant to students, to the accounting profession, and to stakeholders in the wider community. This book’s over-riding...

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic...

This book presents the views of accounting educators, accounting education policy-makers, and accounting practitioners from across the world on the challenging topic of liberalising the accounting curriculum within university education. Accounting is a relatively new subject within universities and...

But be warned, fellow traveler… this is not just a book—it is a journey into the very life of Death. Listen to the tales of the afterlife: Halloween, vampires, Heaven, Hell, Armageddon, zombies, death-bringing angels, ghosts, cults, ritual killings, nightmares from Vietnam... The lists...

Fifty-two readings on living in intentional Christian community to spark group discussion. Gold Medal Winner, 2017 Illumination Book Awards, Christian Living Silver Medal Winner, 2017 Benjamin Franklin Award in Religion, Independent Book Publishers Association Why, in an age of connectivity,...

**An “**engrossing collection of rigorously researched articles” from Elizabeth Warren, Jared Bernstein, William Julius Wilson, and more (Publishers Weekly). Can the wealthiest nation in the world do anything to combat the steadily rising numbers of Americans living in poverty—or the...

Immigration to America is an issue that often sparks intense emotional reactions_from passion and compassion to anger and even rage. Often missing from the dialogue, however, is discussion of the strengths of immigrant newcomers_the abilities and positive characteristics they bring as individuals...

The 2014 midterm congressional elections provided a view of the attitude of American voters in the sixth year of Barack Obama’s presidency. This book provides insight about the formative aspects of the 2014 campaign season as well as in depth coverage of key races for Congress. The first section...