Jeff Bezos and the Rise of Amazon.com
by
Richard L. Brandt
Language: English
Release Date: October 27, 2011
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the...