Richard Krueger: 8 books

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed,...

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers....

Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing...

This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on...

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview...

Over the next several decades, as human populations grow, the demand for energy will soar. But renewable energy sources have a large energy sprawl—the amount of land needed to produce energy—which can threaten biodiversity. In Energy Sprawl Solutions, scientists Joseph M. Kiesecker and David Naugle...

The exceptional mechanical, optical, surface and biocompatibility properties of nanodiamond have gained it much interest. Exhibiting the outstanding bulk properties of diamond at the nanoscale in the form of a film or small particle makes it an inexpensive alternative for many applications. Nanodiamond...

After considering the aging population in developed countries, it has become clear to physicians and public policy administrators that prevention of cancer must play a more important role in national anti-cancer policy than it has in the past. The recent introduction of an HPV vaccine, coupled with...