Richard B Mckenzie: 7 books

Book cover of HEAVY!

HEAVY!

The Surprising Reasons America Is the Land of the Free—And the Home of the Fat

by Richard B. McKenzie
Language: English
Release Date: September 30, 2011

America’s emerging “fat war” threatens to pit a shrinking population of trim Americans against an expanding population of heavy Americans in raging policy debates over “fat taxes” and “fat bans.”  These “fat policies” would be designed to constrain what people eat and drink –...
Book cover of The New World of Economics

The New World of Economics

A Remake of a Classic for New Generations of Economics Students

by Richard B. McKenzie, Gordon Tullock
Language: English
Release Date: May 16, 2012

The New World of Economics, 6th edition, by Richard McKenzie and Gordon Tullock, represents a revival of a classic text that, when it was first published, changed substantially the way economics would be taught at the introductory and advanced levels of economics for all time.  In a very real sense,...
Book cover of Microeconomics for MBAs

Microeconomics for MBAs

The Economic Way of Thinking for Managers

by Richard B. McKenzie, Dwight R. Lee
Language: English
Release Date: July 18, 2016

Now in its third edition, this textbook develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and mathematics are kept as simple as possible and illustrated with real-life scenarios. The textbook package includes online video tutorials...
Book cover of Microeconomics for MBAs

Microeconomics for MBAs

The Economic Way of Thinking for Managers

by Richard B. McKenzie, Dwight R. Lee
Language: English
Release Date: July 19, 2010

The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex...
Book cover of Predictably Rational?

Predictably Rational?

In Search of Defenses for Rational Behavior in Economics

by Richard B. McKenzie
Language: English
Release Date: October 21, 2009

Mainstream economists everywhere exhibit an "irrational passion for dispassionate rationality." Behavioral economists, and long-time critic of mainstream economics suggests that people in mainstrean economic models "can think like Albert Einstein, store as much memory as IBM’s Big...
Book cover of A Brain-Focused Foundation for Economic Science

A Brain-Focused Foundation for Economic Science

A Proposed Reconciliation between Neoclassical and Behavioral Economics

by Richard B. McKenzie
Language: English
Release Date: June 6, 2018

This book argues that Lionel Robbins’s construction of the economics field’s organizing cornerstone, scarcity—and all that has been derived from it from economists in Robbins’s time to today—no longer can generate general consent among economists. Since Robbins’ Essay, economists have...
Book cover of Sister States, Enemy States

Sister States, Enemy States

The Civil War in Kentucky and Tennessee

by Gary R. Matthews, Thomas Mackey, Jonathan M. Atkins
Language: English
Release Date: February 4, 2011

The fifteenth and sixteenth states to join the United States of America, Kentucky and Tennessee were cut from a common cloth -- the rich region of the Ohio River Valley. Abounding with mountainous regions and fertile farmlands, these two slaveholding states were as closely tied to one another, both...
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