Ricardo Pomeranz: 1 book

Book cover of Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
by Abaete de Azevedo, Ricardo Pomeranz
Language: English
Release Date: May 31, 2008

Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. AbaetĂȘ de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces...
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