by
Abaete de Azevedo, Ricardo Pomeranz
Language: English
Release Date: May 31, 2008
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. AbaetĂȘ de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces...