Renita Coleman: 3 books
Image and Emotion in Voter Decisions
The Affect Agenda
Language: English
Release Date: March 25, 2015
Drawing on a decade of their own research from the 2000 to 2012 U.S. presidential elections, Renita Coleman and Denis Wu explore the image presentation of political candidates and its influence at both aggregate and individual levels. When facing complex political decisions, voters often rely on gut...
Designing Experiments for the Social Sciences
How to Plan, Create, and Execute Research Using Experiments
Language: English
Release Date: August 27, 2018
Designing Experiments for the Social Sciences: How to Plan, Create, and Execute Research Using Experiments is a practical, applied text for courses in experimental design. The text assumes that students have just a basic knowledge of the scientific method, and no statistics background is required....
The Moral Media
How Journalists Reason About Ethics
Language: English
Release Date: January 15, 2005
The Moral Media provides readers with preliminary answers to questions about ethical thinking in a professional environment. Representing one of the first publications of journalists' and advertising practitioners' response to the Defining Issues Test (DIT), this book compares thinking about ethics...