Ray Poynter: 2 books
The Handbook of Online and Social Media Research
Tools and Techniques for Market Researchers
Language: English
Release Date: September 7, 2010
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both...
The Handbook of Mobile Market Research
Tools and Techniques for Market Researchers
Language: English
Release Date: August 12, 2014
The premier guide to mobile market research
The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile...