Ravi Pathak: 2 books

Marketing research is being used on an ever-increasing scale and is tending to employ methods that are increasingly varied and sophisticated. They seldom know the range of marketing research methods are how one goes about dealing with a particular marketing problems. Research of this type provides...

The book revisits Gandhi in this era of turbulence. As rigidly held notions and practices fall to pieces, and as mechanisms of violence and politicking fail, Gandhi comes to picture. If Gandhi could change the course of history, there must be elements in his thought and action, which need re-examination...