Putting Customers at the Center of Your Business
by
Ranjay Gulati
Language: English
Release Date: January 19, 2010
In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer-focused," but they don't deliver solutions to customers' thorniest problems. Why? Because they're stymied by...