Randall Rothenberg: 1 book
Where the Suckers Moon
The Life and Death of an Advertising Campaign
Language: English
Release Date: February 20, 2013
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.
As six advertising agencies scrambled...
