Ralph Tench: 2 books

Book cover of Communication Excellence

Communication Excellence

How to Develop, Manage and Lead Exceptional Communications

by Ralph Tench, Dejan Verčič, Ansgar Zerfass
Language: English
Release Date: March 28, 2017

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and...
Book cover of Communicating Corporate Social Responsibility
by Ralph Tench, William Sun, Brian Jones
Language: English
Release Date: February 7, 2014

This book offers a groundbreaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining a theoretical framework, the themed sections cover: (1) Communication in CSR: The Communicative Role, Strategy and Evaluation; (2) CSR Discourses and...
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