Determining the Value of PR to Your Company's Success
by
Ralf Leinemann, Elena Baikaltseva
Language: English
Release Date: May 15, 2017
Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and...