Or Whatever It Takes to Globalize Your Business
by
R. William Ayres, Bruce Alan Johnson
Language: English
Release Date: October 27, 2009
Recession-hit American companies are sending people overseas in record numbers in search of new business. But sadly around 75 percent of these expats fail, costing an estimated two billion dollars a year. CEOs, vice presidents of international marketing, and HR departments must learn how to choose...