R Srinivasan: 11 books

Tomatoes are the second most important vegetable crop in the world after potatoes. Originating in South America, they are now grown widely around the world. As the population continues to grow, there is a need to increase yields in the face of such challenges as climate change, threats from pests...

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising?...

This book presents the essential concepts of operations research and engineering management in a structured manner. Starting with the basic functions of management – planning, organizing, leading and controlling – it introduces the reader to the process of strategic decision-making, covering the...

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service...

This book is penned as a dedication to the triad of student-teacher-parents community that is sinking in the dark where the education system, career confusions and lack of counseling service are tangled. It releases these knots revealing the secret to wipe out the mess existing in this system.

Netter’s Introduction to Imaging, by Larry R. Cochard, PhD, Lori A Goodhartz, MD Carla B, Harmath, MD, Nancy M. Major MD, and Srinivasan Mukundan, JR, MD, makes interpreting normal and abnormal X-ray, CT, and MR images easy by correlating them with crystal-clear Netter illustrations. You'll learn...

The ideal review for your probability and statistics course More than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in this field, Schaum's Outline of Probability and Statistics covers what you need to...

BOOST PROFITS AND REDUCE COSTS BY EFFICIENTLY DELIVERING SUPERIOR MRO SERVICES Lean Maintenance Repair and Overhaul describes how MRO organizations can achieve significant improvement in financial performance by applying the Theory of Constraints (TOC) to guide the implementation of Lean manufacturing...

This is the first book-length study of why states sometimes ignore, oppose, or undermine elements of the nuclear nonproliferation regime—even as they formally support it. Anchored by the Treaty on the Non-Proliferation of Nuclear Weapons, the nuclear nonproliferation regime is the constellation...

Popular religion in village India is overwhelmingly dominated by goddess worship. Goddesses can be nationally well-known like Durga or Kali, or they can be an obscure deity who is only known in a particular rural locale. The origins of a goddess can be both ancient—with many transitions or amalgamations...

This issue of Radiation Medicine Rounds examines the latest advances in the use of radiation medicine in treatment of prostate cancer Prostate cancer is the most common cancer in males and radiation therapy is a major tool in the management of the disease. This issue of Radiation Medicine Rounds includes...